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Find the
value of Z.

Helping brands connect, inspire and grow in a fast-moving world.

We’re more than artists. We’re problem-solvers.
A passionate group devoted to creative that makes an impact and gets results.

Our not-so-hidden talent? Integrating big-picture strategy and best-in-class production, for work that’s strategically sound, visually stunning, and resonates with your audience.

We keep it lean. We’re a small team of highly-skilled people, with zero time for the politics, bloat and inefficiencies of traditional agencies.

We started as Neufeld Designs in 2007, specializing in healthcare, education and non-profits. As we grew our clients’ business, we grew too. Offering full creative services across a full spectrum of industries. And we’re ready to help your business grow too.

(insight + strategy)
x (big idea + production)
 = Factor Z

(insight + strategy)
x (big idea + production)
 = Factor Z

  • Our Approach

Factor Z factors into everything we do.

Factor Z is the element that shapes our work. A beautiful byproduct of an extensive discovery of your business and a deep dive into the market. It shapes our creative thinking, grounding our work in strategy and ensuring it gets results.

Meet the team.

Frank leads Hidden Z with a sharp eye, a strategic brain, and a healthy dislike for boring work. He helps brands figure out what they actually want to say, then brings it to life through design, photography, and video production. Off the clock, he’s travelling whenever possible, chasing a volleyball, or channelling his inner Van Gogh, minus the ear drama.

Frank

President / Creative Director /
Chief “What if we tried this instead?”

Bill (or William if you want to get technical) has worked with many brands over the years, including Enbridge Inc., Ecosystem Energy, Western University, and St Joseph’s Health Care Foundation. From shaping brands to building campaigns that stick, he loves turning ideas into visuals you can’t ignore. Aside from designing, you’ll find him at home with his wife and kids, drumming like no one’s listening, or chasing achievements in the latest must-play video game.

Bill

Graphic Designer / Typography Connoisseur / Kerning Enthusiast

Thulara is a creative from Sri Lanka who turns ideas into cinematic stories. From creative commercials and documentaries to fashion editorials and short films, he’s all about visuals that make you feel something. If it’s cinematic, creative, and a little unconventional, he’s in.
When he’s not behind the camera, you’ll find him travelling, hitting the gym, sharpening his pool game, or casually throwing axes like it’s a normal hobby.

Thulara

Cinematographer / Photographer / Visionographer

Ceilidh is a quick-witted creative who simply loves to tell stories as imaginatively as possible. For her, every conversation is an opportunity to entertain an audience. Fuelled with passion and curiosity, she seeks to crack briefs and write lines that will help clients share their stories with the world. Away from her laptop, you’ll either find her messing around with a guitar, watching movies, or playing just about any sport you can think of.

Ceilidh

Copywriter / Creative Strategist / Word Nerd

Esraa brings a computational mindset, where she’s learned to speak fluent systems, logic, and “Why is this broken?”. Through her work, she’s able to bridge strategy, technology, and communication to help ideas land with the people they’re meant for. Her passion for understanding human behaviour acts as a catalyst for how users think, click, and scroll. When she’s not looking at numbers, you’ll find her working on cars, travelling wherever possible, or obsessing over One Piece.

Esraa

Digital Marketing Specialist / UX Developer / Human Translator

Lazar (no Hidden Z here) brings a strategic mindset, a visual background, and a strong preference for ideas that don’t waste anyone’s time. With a habit of thinking visually, even when working with words, he likes ideas that are clear, sharp, and useful. Not just clever for the sake of it. Outside the studio, he’s usually catching a good movie, working on his golf swing, or continuing a long-term belief that the Maple Leafs might pull it together this year.

Lazar

Copywriter / Creative Strategist / A Third Thing

Frank leads Hidden Z with a sharp eye, a strategic brain, and a healthy dislike for boring work. He helps brands figure out what they actually want to say, then brings it to life through design, photography, and video production. Off the clock, he’s travelling whenever possible, chasing a volleyball, or channelling his inner Van Gogh, minus the ear drama.

Frank

President / Creative Director /
Chief “What if we tried this instead?”

Bill (or William if you want to get technical) has worked with many brands over the years, including Enbridge Inc., Ecosystem Energy, Western University, and St Joseph’s Health Care Foundation. From shaping brands to building campaigns that stick, he loves turning ideas into visuals you can’t ignore. Aside from designing, you’ll find him at home with his wife and kids, drumming like no one’s listening, or chasing achievements in the latest must-play video game.

Bill

Graphic Designer / Typography Connoisseur / Kerning Enthusiast

Thulara is a creative from Sri Lanka who turns ideas into cinematic stories. From creative commercials and documentaries to fashion editorials and short films, he’s all about visuals that make you feel something. If it’s cinematic, creative, and a little unconventional, he’s in. When he’s not behind the camera, you’ll find him travelling, hitting the gym, sharpening his pool game, or casually throwing axes like it’s a normal hobby.

Thulara

Cinematographer / Photographer / Visionographer

Ceilidh is a quick-witted creative who simply loves to tell stories as imaginatively as possible. For her, every conversation is an opportunity to entertain an audience. Fuelled with passion and curiosity, she seeks to crack briefs and write lines that will help clients share their stories with the world. Away from her laptop, you’ll either find her messing around with a guitar, watching movies, or playing just about any sport you can think of.

Ceilidh

Copywriter / Creative Strategist / Word Nerd

Esraa brings a computational mindset, where she’s learned to speak fluent systems, logic, and “Why is this broken?”. Through her work, she’s able to bridge strategy, technology, and communication to help ideas land with the people they’re meant for. Her passion for understanding human behaviour acts as a catalyst for how users think, click, and scroll. When she’s not looking at numbers, you’ll find her working on cars, travelling wherever possible, or obsessing over One Piece.

Esraa

Digital Marketing Specialist / UX Developer / Human Translator

Lazar (no Hidden Z here) brings a strategic mindset, a visual background, and a strong preference for ideas that don’t waste anyone’s time. With a habit of thinking visually, even when working with words, he likes ideas that are clear, sharp, and useful. Not just clever for the sake of it. Outside the studio, he’s usually catching a good movie, working on his golf swing, or continuing a long-term belief that the Maple Leafs might pull it together this year.

Lazar

Copywriter / Creative Strategist /
A Third Thing